Event Name: Pet Fair South East Asia
Category: Pets and Veterinary
Event Date: 28 – 30 October, 2026
Frequency: Annual
Location: Bangkok International Trade and Exhibition Centre: BITEC [Hall 98-100] – 88 Debaratana Road, Bang Na, Bangkok 10260, Thailand
Organizer: VNU Exhibitions Asia Pacific – 88 The PARQ, 4th FL, Ratchadaphisek Rd., Khlong Toei, Khlong Toei, Bangkok 10110 Thailand
Co-Organizer: GLOBUS Events Limited – 1333 Nanjing West Road, Shanghai 200040 China
Phone: 400-821-3388
Email: petfairsea[at]vnuasiapacific.com
Timings: 09:00 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!

Pet Fair South East Asia 2026: 5th Edition
Pet Fair South East Asia 2026 — the event’s 5th anniversary edition — will take place from October 28–30, 2026 at the Bangkok International Trade & Exhibition Center. Companies looking to scale export growth across multiple high-potential markets in Asia Pacific and beyond, by connecting with industry buyers from 80+ countries, are invited to enquire for the floorplan and available booth options via the button below.
Pet Fair South East Asia takes place on an annual basis in Bangkok, Thailand, providing the international pet industry with a true B2B powerhouse for distribution, retail, and sourcing partnerships across South East Asia and beyond.

Since its inaugural edition in 2022, the show has taken the pet industry by storm and has firmly established itself as a key event in the industry’s annual show calendar, thanks to its interregional appeal, high-quality buyer visitations with stakeholders from 80 different international markets, its stand-out conference program, and its special networking events.
The event follows a fully B2B show concept and is jointly organized by VNU Exhibitions Asia Pacific Co., Ltd. (Bangkok, Thailand) and Globus Events (Shanghai, China).

The 2026 edition will mark the event’s fifth edition and will be held from October 28 – 30, 2026, at the Bangkok International Trade & Exhibition Centre (BITEC), spanning over 20,000 square meters. Save the dates and become part of a premium pet industry experience in one of the world’s most popular MICE and tourism destinations.
Premium B2B Pet Industry experience in the Heart of Asia.
The recent 2025 edition of Pet Fair South East Asia brought together 447 exhibitors from 37 countries and 11,169 visitors from 81 markets, marking an 11% increase in visitor attendance compared to the 2024 edition.
In addition to a highly energetic show flow that facilitated new and strengthened existing commercial partnerships, the show furthermore featured a comprehensive conference program across two stages, with 40 different sessions addressing the latest trends and research findings in the international pet industry.
The event also includes a dedicated pre-show matchmaking program that opens one month prior to the show and allows exhibitors and buyers to proactively reach out to each other before meeting face-to-face on the show floor in Bangkok.

Highlights: 2025 edition
- 11,169+ trade visitors from 81+ countries
- 447 exhibiting companies from 37+ countries
- 1,709 conference attendees
- 40 conference sessions
Visitors Profile:
In 2025, Pet Fair South East Asia attracted pet industry stakeholders from 81 different markets to Bangkok. The largest visitor groups by country were Thailand (59%), China (6%), India (4%), Malaysia (3%), Singapore (3%), Taiwan (2%), the Philippines (2%), Japan (2%), Hong Kong (2%), South Korea (1%), Vietnam (1%), and Indonesia (1%).
In terms of business types, the predominant visitor groups were distributors (30%), importers (29%), brand owners (27%), retailers (17%), wholesalers (17%), OEM/private label companies (14%), ingredient suppliers (13%), and veterinarians (3%), based on registration data.
On the exhibitor side, Pet Fair South East Asia 2025 achieved an impressive international-to-local exhibitor ratio of 75% international and 25% local companies, making it one of the most international pet industry exhibition show floors worldwide.
Visitor By Business Category:
- Distributor 30%
- Importer 29%
- Brand Owner 27%
- Retailer 17%
- Wholesaler 17%
- Oem / Private Label 14%
- Ingredient Supplier 13%
- Veterinarians 3%
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