Wine Vision by Open Balkan Fair 2025: Belgrade, Serbia

Largest and most impactful Wine Fair in Southeast Europe – Wine Vision by Open Balkan is an international wine, food, and tourism fair which will be held from November 22 to 25, 2025 in Belgrade.

Event Name: Wine Vision by Open Balkan
Category: Food and Beverage
Event Date: 22 – 25 November, 2025
Frequency: Annual
Location: Belgrade fair, Bulevar vojvode Mišića 14, Beograd 11000 Serbia
Organizer: BELGRADE FAIR, Bulevar vojvode Mišića 14, Belgrade 11000 Serbia
Phone: +381 11 / 26 55 239 • +381 11 / 26 55 113
Email: ob-winefair[at]sajam.rs
Timings: 10:00 AM – 17:00 PM
Tickets: Visitor Registration Required – Click Here!

Welcome to the Largest & Most Impactful Wine, Spirits & Food Fair in Southeast Europe!

Wine Vision by Open Balkan Fair 2025: 5th Edition

This year, emerging under the slogan Unique, the event is set to once again bring together leading producers of wine, spirits, and food from across the region and around the globe, alongside an international assembly of buyers, distributors, HORECA professionals and global industry experts. 2025 Wine Vision by Open Balkan fair grants exhibitors, professional buyers and visitors access to a rapidly growing market.

Beyond the commercial opportunities, 2025 Wine Vision by Open Balkan fair is a unique forum for building relationships, opening new pathways for collaboration. Whether you are seeking new suppliers, exploring emerging trends, or positioning your business for future growth, 2025 Wine Vision by Open Balkan fair offers an unparalleled setting where deals are made, ideas are exchanged and lasting partnerships are formed.

Over the past four years, the Wine Vision by Open Balkan fair transcended the boundaries of a conventional trade exhibition. It has become a dynamic platform where unique tastes, individuals and business opportunities converge and thrive.

Highlights:

Who can participate?

There are three main categories of participants:

Exhibitors:

These are wineries, distilleries, food producers, and related businesses that book booth space to showcase their products. If you want to exhibit, you need to apply via our “Become an Exhibitor” form on the websitefair.openbalkan.com. Once applications are open (usually many months before the event), you fill out details about your company and products. Our team will then coordinate booth booking, payment, and any necessary documentation. Exhibitors typically pay a fee for their stand and any additional services (see our Terms and Return Policy for details on costs and refunds).

Professional Buyers (Pro Buyers):

These are trade visitors such as importers, distributors, sommeliers, or large-scale buyers who attend to find new products and make deals. We often have a Pro Buyer program – you can apply through the “Become a Pro Buyer” section on our site. Approved pro buyers might enjoy certain benefits like facilitated B2B matchmaking, entry to professional networking events, etc. Registration for buyers typically requires providing information about your business and buying interests.

General Visitors:

Enthusiasts, consumers, tourists, and anyone interested in wine and food can visit during public hours. Depending on the year, the fair might require purchasing a ticket for entry or might be free for the public. Check our website’s visitor info (or announcements) for details about tickets, opening hours, and any age restrictions. If tickets are required, you’ll be able to get them either online through our site or at the venue (Belgrade Fair ticket office). Visitors can roam the exhibition, attend open tastings, and enjoy the event programs like panel talks or cooking demos.