Sunday , September 25 2022
ProWine China: Shanghai Wines & Spirits Expo

ProWine China 2022: Shanghai Wines & Spirits Expo

Event Name: ProWine China
Category: Food and Beverage

Event Date: 08 – 10 November, 2022
Location: Shanghai International Exhibition Center (SNIEC), Hall W4-W5, 77 Xingyi Road, Hong Qiao, Changning District, Shanghai 200336 China
Organizer: Messe Düsseldorf GmbH, Stockumer Kirchstraße 61, D-40474 Dusseldorf, Germany
Phone: +49-211 4560-585
Timings: 10:00 AM – 18:00 PM

ProWine China 2022: Event Profile

As the leading wine and spirits trade fair in Chinese mainland, ProWine Shanghai 2021 came to a successful conclusion on November 11, 2021. Given the current COVID-19 pandemic situation, it is undoubtedly inspiring that ProWine Shanghai 2021, the industry trendsetter, took place as scheduled.

With strict safeguard procedures, the organizer’s strict hygiene and safety rules, and the care and support from the industry, ProWine Shanghai 2021 attracted a total of more than 450 exhibitors from 19 countries and regions. Boutique wineries and premium wine producers from all over the world were present at the trade fair to get in contact with local importers, distributors and on trade customers.

In its 8th year ProWine China has become firmly established in Shanghai. During 12 – 14 November 2019, ProWine China, the ever largest edition so far, saw many high-class business opportunities and rewarding interactions among producers, importers, distributors, key buyers and industry experts.

ProWine 2019 welcomed 820 established wine producers and distributors from 37 countries with 10% increase in exhibition space.What’s significant was the impressive number of trade visitors, total 20,640 attending the three-day trade event, which is an increase of 9% compared with ProWine China 2018. More visitors came from provinces and cities like Beijing, Guangdong, Xinjiang, Hainan, Shandong, Liaoning and Fujian who were able to view and taste first-hand a wide variety of wine and spirits.

Visitors: At A Glance

ProWine 2022 is a China’s leading international trade fair for wines and spirits. It creates a platform both for international dealers and producers and for local suppliers to present themselves, establish contacts and get to know the Chinese market. ProWine adds new highlights, develops trends and assumes a key role in the wine trade – optimum conditions to serve as a gateway to China, the world‘s number one growth market. Its focus at ProWine China is on quantity, quality and variety.

The three-day event attracted 20,640 professional visitors, which is an increase of 9% from the last edition (2018: 18,936 visitors). Besides local visitors, more trade visitors from Beijing, Guangdong, Xinjiang, Hainan, Shandong, Liaoning and Inner Mongolia came to visit. It shows that ProWine China‘s influence in the Chinese market is expanding.

ProWine China 2022: Target Groups

ProWine Shanghai is a trade fair only for trade visitors belonging to the listed sectors:


  • Specialist shops for wine, sparkling wine, spirits
  • Independent food retailing
  • Affiliated food retailing
  • Beverage warehouses
  • Organic specialist shops / organic supermarkets
  • Duty-free shops
  • Mail order companies

Wholesale and foreign trade

  • Wholesale for wine, sparkling wine and spirits
  • Import / export
  • Sales agents for wine, sparkling wine and spirits
  • Gastronomy (restaurants, pubs, cafes, bars)
  • Community catering, factory catering
  • Systems catering
  • Catering and party service

Hotel Industry

  • Hotels
  • Hotel management schools and specialist academies

Manufacturing Industry

  • Viticulture
  • Production
  • Accessories (beverages)


  • Specialized associations and institutions
  • Specialist authors

ProWine China 2022: Exhibitors Profile

  • Champagne
  • Dessert Wines
  • Fortified Wines
  • Fruit Wines
  • Low Alcoholic Wines
  • Organic Wines
  • Sake
  • Seminars and Wine Education
  • Sparkling Wines
  • Spirits / Craft Spirits
  • Still Wines – Red
  • Still Wines – Rose
  • Still Wines – White
  • Vegan Wine
  • Wine Equipment & Accessories
  • Wine-Related Services
  • Wine-Related Technologies
  • Other Alcoholic Beverages (Beer / Craft Beer, Cider, Stout)

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