Wednesday , August 10 2022
ISM Middle East: Dubai Confectionery Bakery Expo

ISM Middle East 2022: Dubai Confectionery Bakery Expo

Event Name: ISM Middle East
Category: Food and Beverage

Event Date: 08 – 10 November, 2022
Frequency: Annual
Location: Dubai World Trade Centre, Sheikh Zayed Rd, DubaiUAE
Organizer: Dubai World Trade Centre – DWTC, P.O. Box 9292, Dubai 9292 United Arab Emirates
Phone: 971-4-3086058 / 3086200
Timings: 10:00 AM – 6:00 PM


In our 2021 edition, we announced yummex ME rebranding to become ISM Middle East.

ISM Middle East formerly known as yummex ME will be a part of the ISM brand family. The world’s largest trade fair of sweets and snacks is now in the heart of the Middle East. The event closed with one of the most diverse showcases of innovative confectioneries, healthy snacks and trending sweets from 33 countries.

Big business returned with high-volume trade deals, while inspiration was all around as Michelin Star chefs led masterclasses on the art of modern pastry-making, artisanal gelato, truffle and sustainable cuisine.

Welcome to ISM Middle East 2022

The leading sweets & snacks event for the Middle East & North Africa region is back for its 16th edition at the Dubai World Trade Centre on 08 – 10 November 2022. A successful satellite exhibition of the world-famous ISM Cologne, ISM ME 2022 is the no.1 platform for confectionery and snack buyers to source the latest innovative sweet & savory product lines and uncover upcoming global sweet & snack trends.

Co-located with Gulfood Manufacturing, SEAFEX Middle East and a new launch Private Label & Licensing Middle East (PRIME), ISM ME is positioned where the entire food & non-food FMCG supply chain comes together under 1 roof, attracting more than 40,000 MENA buyers to Dubai.

Who Attends ISM Middle East 2022:

15,000 targeted sweets & snacks buyers including international chefs, GMs, F&B Managers and procurement heads from Carrefour, Spinneys, LuLu hypermarket, Dubai Duty Free, Jumeirah Group, Kempinski Hotels, Sofitel, Choitrams, Tesco, The Ritz Carlton and many others prioritize ISM on an annual basis. As global consumers continue to look for healthier, tastier and more adventurous ways to indulge, ISM 2022 is where MENA’s food business professionals go to update and adapt their product lines with innovative and competitively priced showcases from around the world.

Features & Networking:

ISM Middle East 2022 is where you can find ways to put the latest premium sweet and snack trends into practice. Featuring an eclectic line-up of celebrity and Michelin starred pastry chefs, chocolatiers and dessert maestros, Sweet Tastes of the World is a continuation of the highly successful Gulfood platform Tastes of the World. Representing 4 world continental cooking styles, visitors get to see confectionery, soft beverages and festive masterpieces handcrafted live in a fun, interactive and highly instructive format.

Visitors can also discover the latest Sweet Trends courtesy of Innova Market Insights and join the ISM Middle East 2022 Meetings Programme to book priority meetings with preferred suppliers.

Exhibitors Profile:

More than 300 exhibitors showcase their products and services at ISM Middle East 2022, from global food producers such as General Mills showcasing household name brands like – Häagen-Dazs, Nature Valley and Betty Crocker, to independent supermarket aisle dominators like Jelly Belly, to traditional, authentic and family run producers such as Destrooper-Olivier.

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