World Exhibitions Trade Fairs, Conferences, Seminars, Workshop Business Directory
Event Name: ISM Middle East
Category: Food and Beverage
Event Date: 03 – 05 November, 2026
Frequency: Annual
Location: Dubai World Trade Centre, Sheikh Zayed Rd, Dubai, UAE
Organizer: Dubai World Trade Centre – DWTC, P.O. Box 9292, Dubai 9292 United Arab Emirates
Phone: 971-4-3086058 / 3086200
Email: care[at]dwtc.com
Timings: 10:00 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!
ISM Middle East 2026: The Trade Platform Powering Mena’s Confectionery & Snacks Market
Welcome to ISM Middle East 2026
As consumer demand shifts toward innovation, convenience, premiumisation, and value-driven products, brands and retailers are under increasing pressure to move faster, diversify sourcing, and stay ahead of evolving market trends.
ISM Middle East taking place from 03 – 05 November 2026, brings together the world of confectionery, snacks, bakery, and impulse products, connecting buyers with the latest product innovations, emerging brands, and high-growth categories shaping the future of FMCG retail.
Co-located with Gulfood Manufacturing, GulfHost and Private Label Middle East attendees gain access to the wider ecosystem powering modern food production from ingredients, processing and packaging technologies to private label manufacturing, automation, and logistics solutions.
Together, the events create a complete platform for brands, distributors, retailers, and manufacturers to source smarter, launch faster, and scale across the Middle East, Africa and beyond.
Highlights: 2025
- 25,033 Industry Professionals
- 140 Countries In Attendance
- 60,000+ Products Sourced
Who Attends ISM Middle East 2026:
15,000 targeted sweets & snacks buyers including international chefs, GMs, F&B Managers and procurement heads from Carrefour, Spinneys, LuLu hypermarket, Dubai Duty Free, Jumeirah Group, Kempinski Hotels, Sofitel, Choitrams, Tesco, The Ritz Carlton and many others prioritize ISM on an annual basis. As global consumers continue to look for healthier, tastier and more adventurous ways to indulge, ISM 2026 is where MENA’s food business professionals go to update and adapt their product lines with innovative and competitively priced showcases from around the world.
Features & Networking:
ISM Middle East 2026 is where you can find ways to put the latest premium sweet and snack trends into practice. Featuring an eclectic line-up of celebrity and Michelin starred pastry chefs, chocolatiers and dessert maestros, Sweet Tastes of the World is a continuation of the highly successful Gulfood platform Tastes of the World. Representing 4 world continental cooking styles, visitors get to see confectionery, soft beverages and festive masterpieces handcrafted live in a fun, interactive and highly instructive format.
Visitors can also discover the latest Sweet Trends courtesy of Innova Market Insights and join the ISM Middle East 2026 Meetings Programme to book priority meetings with preferred suppliers.
Exhibitors Profile:
More than 300 exhibitors showcase their products and services at ISM Middle East 2026, from global food producers such as General Mills showcasing household name brands like – Häagen-Dazs, Nature Valley and Betty Crocker, to independent supermarket aisle dominators like Jelly Belly, to traditional, authentic and family run producers such as Destrooper-Olivier.
