World Exhibitions Trade Fairs, Conferences, Seminars, Workshop Business Directory
Event Name: ISM Middle East
Category: Food and Beverage
Event Date: 15 – 17 September, 2025
Frequency: Annual
Location: Dubai World Trade Centre, Sheikh Zayed Rd, Dubai, UAE
Organizer: Dubai World Trade Centre – DWTC, P.O. Box 9292, Dubai 9292 United Arab Emirates
Phone: 971-4-3086058 / 3086200
Email: care[at]dwtc.com
Timings: 10:00 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!
Sweet Success Awaits: Make Your Mark at ISM Middle East 2025, MENA’s Leading Sweets & Snacks Event
Get ready to elevate your business to the next level at the most anticipated sweets and snacks event of the year – ISM Middle East 2025. This event is the perfect opportunity for retailers, food suppliers, distributors, wholesalers, chocolatiers, and pastry chefs to showcase their latest products, connect with industry players and explore the latest trends in the MENA region.
Don’t miss out on the chance to be a part of this exclusive event that brings together the most influential players in the industry. With an impressive line-up of exhibitors and attendees, ISM ME offers unparalleled networking opportunities that can drive your business forward. From mouth-watering chocolates to savory snacks, you’ll find an array of delights that will tantalize your taste buds.
Register now for ISM ME 2025, and be a part of the most exciting event of the year that will elevate your business to new heights.
Welcome to ISM Middle East 2025
The leading sweets & snacks event for the Middle East & North Africa region is back for its 19th edition at the Dubai World Trade Centre on 15 – 17 September, 2025. A successful satellite exhibition of the world-famous ISM Cologne, ISM ME 2025 is the no.1 platform for confectionery and snack buyers to source the latest innovative sweet & savory product lines and uncover upcoming global sweet & snack trends.
Co-located with Gulfood Manufacturing, SEAFEX Middle East and a new launch Private Label & Licensing Middle East (PRIME), ISM ME is positioned where the entire food & non-food FMCG supply chain comes together under 1 roof, attracting more than 40,000 MENA buyers to Dubai.
Who Attends ISM Middle East 2025:
15,000 targeted sweets & snacks buyers including international chefs, GMs, F&B Managers and procurement heads from Carrefour, Spinneys, LuLu hypermarket, Dubai Duty Free, Jumeirah Group, Kempinski Hotels, Sofitel, Choitrams, Tesco, The Ritz Carlton and many others prioritize ISM on an annual basis. As global consumers continue to look for healthier, tastier and more adventurous ways to indulge, ISM 2025 is where MENA’s food business professionals go to update and adapt their product lines with innovative and competitively priced showcases from around the world.
Features & Networking:
ISM Middle East 2025 is where you can find ways to put the latest premium sweet and snack trends into practice. Featuring an eclectic line-up of celebrity and Michelin starred pastry chefs, chocolatiers and dessert maestros, Sweet Tastes of the World is a continuation of the highly successful Gulfood platform Tastes of the World. Representing 4 world continental cooking styles, visitors get to see confectionery, soft beverages and festive masterpieces handcrafted live in a fun, interactive and highly instructive format.
Visitors can also discover the latest Sweet Trends courtesy of Innova Market Insights and join the ISM Middle East 2025 Meetings Programme to book priority meetings with preferred suppliers.
Exhibitors Profile:
More than 300 exhibitors showcase their products and services at ISM Middle East 2025, from global food producers such as General Mills showcasing household name brands like – Häagen-Dazs, Nature Valley and Betty Crocker, to independent supermarket aisle dominators like Jelly Belly, to traditional, authentic and family run producers such as Destrooper-Olivier.
