SEA SHOP Kuala Lumpur 2026: Malaysia Retail Technology & Supermarket Equipment Expo

Event Name: SEA SHOP Kuala Lumpur
Category: Business Services
Event Date: 27 – 29 November, 2026
Frequency: Annual
Location: MITEC: Malaysia International Trade and Exhibition Centre – KL Metropolis, 8, Jalan Dutamas 2, Segambut, Kuala Lumpur 50480 Malaysia
Organizer: Guangdong Huachuang Digital Intelligence Exhibition Co,Ltd. – Room 2210, No. 351, Tianhe Road, Tianhe District, Guangzhou, China
Phone: 17576050214 / 400-698-0020
Email: maikevin520[at]gmail.com
Timings: 10:00 AM – 19:00 PM
Tickets: Visitor Registration Required – Click Here!

SEA SHOP Kuala Lumpur 2026: 4th Edition

Southeast Asia Shop 2026, one of the most professional and influential retail industry events in the region, successfully held its third edition from October 15th to 17th, 2025, at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. The event set new records not only in scale and level of internationalization but also in industry impact. It successfully brought together nearly 170 industry-leading enterprises and innovators from over 20 countries worldwide, attracting a significant number of high-quality international buyers. The presence and opening remarks by YB Datin Hajah Lim Hui Ying, Deputy Minister of Finance of Malaysia, underscored the government’s strong emphasis on the digital and intelligent transformation of the retail and vending industries. A series of high-level concurrent events, such as the Malaysia Consumer Forum, Vending Machine Development Forum, and International Networking Day, provided a platform for in-depth industry idea exchange. This solidifies the event’s position as a core hub connecting global innovative technologies with the burgeoning Southeast Asian retail market.

The fourth edition in 2026 will see the exhibition undergo a major, high-investment upgrade. Under the theme “Smart Retail • Boundless Experience,” it will focus on retail digitalization, intelligent technology, supply chain innovation, and consumer trends, dedicated to exploring a new world of seamless, immersive, and personalized consumption, empowering businesses to capture opportunities in Southeast Asia’s high-growth retail market. The gathering will be further elevated by a concurrent series of premier industry conferences, including the Retail AI Conference and the Malaysia New Consumer Forum—encompassing the Retail Industry Leaders Summit, Retail Channel Marketing Summit, International Store Design Conference, and Vending Machine Development Summit. Together, they will solidify the event’s status as Southeast Asia’s flagship retail occasion.

Highlights:

Exhibition Advantages:

Full-Industry Chain Coverage

• The exhibition showcases the full industry spectrum, including smart retail equipment, digital payment solutions, visual merchandising technology, cold chain logistics, and cross-border e-commerce services, functioning as a one-stop hub for supply-demand matching.

Pan-ASEAN Buyer Network

• The event gathers buyers from Malaysia, Indonesia, Vietnam, Thailand and other ASEAN countries, providing in-depth analysis of the region’s consumption trends and policy opportunities.

High-Impact Events

• It features the Southeast Asia Retail Leaders Summit, the New Retail Venture Competition, and B2B Matchmaking Sessions, fostering industry-academia-research collaboration and facilitating the realization of cross-border business opportunities.

Visitor Profile:

During its 2025 edition, the SEA SHOP exhibition has solidified its position as Southeast Asia’s most influential retail trade fair by attracting professional visitors from over 50 countries and regions. These include Vietnam, Indonesia, Malaysia, Thailand, India, Cambodia, Singapore, the UAE (Dubai), Saudi Arabia, Uzbekistan, the Netherlands, Spain, South Africa, Kenya, and Algeria. Notably, the event drew over 5,000 professional visitors from Malaysia alone, including representatives from a national government delegation for a major procurement initiative.
vExhibition Scope:

Smart Retail Terminals & IT Exhibition Zone

• ATM/self-service banking terminals, smart all-in-one POS, facial recognition payment terminals, self-checkout machines, cash registers, all-in-one POS terminals, self-ordering kiosks, smart payment systems, ordering systems, automatic product identification, handheld scanners, barcode printers & consumables, electronic shelf labels (ESL), digital price tags, interactive kiosks, touchscreen all-in-one PCs, transparent displays, smart displays, LCD video walls, digital signage; smart store solutions, smart retail solutions, footfall analytics systems, big data analytics systems, cloud storage, big data cloud management platforms, digital marketing, POS & ERP systems, omni-channel solutions.

Self-Service Vending Equipment Exhibition Area

• Vending machines, coffee machines, ice cream machines, smart lockers, AI-access cabinets, food & beverage dispensers, juice vendors, fresh produce vendors, pharmacy vendors, hotel vendors, water dispensers, ticket kiosks, lottery kiosks, capsule toy machines, blind box machines, mystery bag machines, claw machines, candy dispensers, photo printers, karaoke kiosks, massage chairs, unmanned stores, unmanned shops, prize & amusement equipment, vending parts, coffee equipment & supplies, payment systems & vending tech, operators.

Retail Display Props and Packaging Exhibition Area

• Commercial refrigeration units, fresh food cabinets, shelving, storage cabinets, display cases, merchandising and display equipment, display props, signage and signboards, smart checkout counters, smart shopping baskets, shopping carts, electronic article surveillance (EAS) systems, entrance/exit anti-theft equipment, surveillance camera systems, space design, commercial lighting, signage, packaging materials and equipment

Retail & Chain Brands Exhibition Area

• Bottled / canned beverages, mineral and distilled water, small-packaging convenience foods, charging/power bank products, kitchenware, restaurant supplies, chain brands, supermarkets, shopping malls, department stores, specialty stores, convenience stores, community supermarkets.

Retail & Chain Brands Exhibition Area

• Bottled / canned beverages, mineral and distilled water, small-packaging convenience foods, charging/power bank products, kitchenware, restaurant supplies, chain brands, supermarkets, shopping malls, department stores, specialty stores, convenience stores, community supermarkets.