The Baby, Kids and Maternity care products industry in India which has a projected growth rate of over 17% (CAGR) till 2020 is undergoing a phase of complete innovative transformation in the recent years, making India a worthwhile market for such products among other emerging nations. Formerly, this industry was in a nascent stage and was considered to be niche from an Indian perspective but now, driven by increasing demand by upwardly mobile millennial parents who are keen to use the latest child care equipment in the market, is ready for its greatest metamorphosis. Accordingly, key players are constantly involved in innovative development to widen the market, by using new technologies and advanced marketing approaches.”
The Baby, Kids and Maternity business events thus plays a vital role in this market by creating awareness, and demand for novel products that truly make parenting easy and a joy. It also gathers the entire buyer and seller community to increase the penetration, reach and variety of child, maternity and baby care products in the country to generate more business.